Evaluation

The End

Overall, I am really pleased with the final product. Because we all worked so hard and put a lot of time and effort into it, it really shows. It has shown us that sometimes you have to give in to other peoples' opinions and that every decision we make has to be a group decision...

So here it is....

Cheater - Tramp Etiquette

Directed and Produced by Bobbi Gosen, Charlotte Lowe and Danni Gisbourne

Audience Feedback

On completion of our video we weren't sure that it was as professional as we wanted it to be. Danni burned it onto a CD and took it home to show her family. The criticisms we recieved were:

• 'It doesn't look professional enough'
• 'It takes a while to realise that she is cheating on him'
• 'It's missing something'
• 'The bit where they are giving her gifts is boring'

These were very useful comments. The next day Danni used her frees to re-film the opening scene and edit it into the film. It was then much more obvious that she was cheating on him from the beginning.

In the lessons Danni showed us her re-filmed and edited work. Needless to say Charlotte and I were shocked, since we hadn't expected it, but we eventually agreed that it was more informative than before. Throughout the next lesson, whilst Charlotte and I were working on the ancillary tasks, Danni added filters, adjusted RGB balance mix and gamma. This made the video look more professional.

Danni took the altered DVD home to show her family, the feedback was more positive this time

• 'it looks more professional'
• 'I like how the middle part spins, it makes it look like it's doing four rotations of a cube'
• 'I like the band being darker'

There were still a couple of negative criticisms, but we decided to overlook them as everyone else we had showed the DVD to had disagreed with them.

Creating the DVD cover

We used Indesign to create our DVD cover. We uploaded a still image of the band from the desktop to the programme and played about with the positioning. One image we had taken infront of the green screen so that we could import our own background. Using the lassoo tool, we deleted the background. We put the picture on the front of our DVD cover so that it was obvious that it was a Tramp Etiquette DVD.

We used the information that the band had written about themselves on their myspace as a blurb on the back cover. What better way for the audience to find out who the band really are, but for them to describe themselves?

Poster

For the poster we decided to take the image of each individual band member on a swing, cut them out on photoshop and position them onto a background.

I cut out each individual member one at a time, resized them and layered them ontop of eachother so that it looked as if they were next to eachother on swings. It is a very tedious and slow process, but the finished product makes it worth it.

We wanted to maintain Tramp Etiquette's signiture colour so we put a deep purple colour onto the poster. We used white writing which stood out really well on the purple. We found that a black background was very effective also. We used gold writing on the black which is another of Tramp Etiquette's signiture colours. Since we couldn't decide which one we preferred, we decided to keep both, meaning that magazines which may want to advertise our poster could choose which colour scheme they preferred.

Ancillary task

After we had completed our Music Video, we started to research for the ancillary tasks.

We started off looking at the band's original CD cover to see what kind of image they were giving off so that we could develop it and incorporate it into our poster and DVD cover. We wanted to make sure that we involved the energy of the band within our own work.

This cover is clearly playing on the name 'Tramp Etiquette', it connotes that all classes have certain norms and values which they live by. The juxtaposition of the italic writing against the bold 'eye for an eye' carries on the theme of opposites and also reflects the fun personality of the band. The picture looks as if it has been done by hand and is quite traditional, this shows that the band is not too fussed about trappings and trimmings and that it is 'all about the music'.

The purple used is the band's signiture colour, so we decided that we would like to incorporate this into our design and perhaps sell it through as a part of the bands' identity.

We decided to see what else is on the market by way of album covers. We decided to look at 'Rolling Stone Readers' 25 Best Album Covers of 2007'. This is a very valid secondary source since they appeal to a similar target audience to that of our film.

From this research, we realised that:

• We should have the font in a single colour


• We should use a single eye-catching image


• The colour scheme should either use lots of different colours or should be fairly monochrome.

We decided to look only at the indie/rock genre of music to see what kind of album covers other bands in a similar field were releasing.

They are all quite basic and simplistic, like Tramp Etiquette's original CD cover, suggesting that the music is the most important thing. However, we decided that colour is important because our CD is sitting on a shelf amongst 100 other albums, it needs to be eyecatching.

We particularly like the mosaic style used on the Killers album as it created a pattern which they had used on their previous album. We felt using something like this could create band consistancy.

It's Complete...almost

We had finished editing and were almost happy...

except we all needed to look at it and put our own little finishing touches to it...

• Sharpen the cuts
• Create consistency with the colour filters
• Play with dissolves so the cuts aren't all so blunt
• Add credits perhaps?
• Film the beginning scene