Research.

Once the band had sent us the lyrics, we decided that we wanted to create a video that had a poignant message behind it. I felt that if the storyline related to the video, the audience would enjoy it more.

We constructed a questionnaire to find out what our audience particularly liked and disliked about music videos.

http://spreadsheets.google.com/formResponse?formkey=dHgtNG1MOXVwUG1CT2NCVWZQbjZHcVE6MA&theme=0AX42CRMsmRFbUy1jZGZhYTJjOC0xYzc1LTQyYzEtYWM3MC1mMjQ1YzEwYWM3NzE&ifq

Once we had enough responses, we were able to create graphs and analyse our information.





Because we advertised our questionnaire through facebook, it was likely that we weren't going to have a particularly wide range of ages answering it. However, we felt that we had encapsulated our target audience within the age groups above, and this is who we needed to cater to.




This graph shows us that indie is the genre of the masses, at least for the sake of this graph. This stood us in good sted, as the band have quite an indie vibe.

This graph showed us that the majority of people listen to music everyday, this meant that we needed to create an image for the band which people will like and remember.

Because the lyrics in a song are so important to people, we decided to have a storyline which essentially goes along with the lyrics, since the song had a very clear meaning we felt that this would be the most interesting sort of video.

This graph showed us that the storyline is very important to our target audience, we needed to make something exciting and enthralling that would maintain the audiences' attention throughout.

This graph was very important to us, as it made us realise that we didn't have to have the band the same amount as the storyline, we decided, eventually, that we would stick to having the band appear just in the chouruses to keep it interesting.

We decided that we should research other songs about cheating or being cheated on and watch their videos. A few of the most popular were...
1) I heard it through the grapevine - Marvin Gaye
2)Jolene - Dolly Parton
3)Me and Mrs. Jones - Billy Paul
4)Lips of an angel -Hinder
5)It wasn't me - Shaggy
6)Secret Lover - Atlantic Starr
7)Cry me a River - Justin Timerlake
8)Careless Whisper - George Micheal
9)Before he cheats - Carrie Underwood
10)Jealous Guy - John Lennon

'Before he Cheats' was a particular inspiration because it relates to the song 'Cheater' in the way in which it suggests getting revenge on their other half. We wanted to reflect the emotion of the song in our video.

http://www.youtube.com/watch?v=L-JzgxSvoRg&feature=related

The song 'Dilemma' by Nelly and Kelly was a good example of the type of video we took inspiration from as they had the story of the song being acted as well as the singers singing.

From our research we decided that we wanted to have a storyline which reflected the lyrics of the song, ensuring that the viewer connects to the song and perhaps would draw on it emotionally. The song was about a girl cheating on her boyfriend, and the jilted boyfriend gaining power and moving on as the song moves along. We wanted to portray his growth from when he found out to the end.

We had a chat and started to come up with a few ideas that we could incorporate into our video...

Charlotte Lowe came up with the inspired idea of having the boyfriend throw pictures of the couple on the floor at the end of the film and setting them on fire. We felt that it was a nice symbolism of the end of their relationship and would also be a really effective ending to our film.

For the beginning of the film, we had been inspired by a previous A2 video, where a junkie revisits himelf from the future. The idea was that the beginning and the end of the film would be quite similar, and be the boy going through the photos at either end. This meant that the video almost becomes his train of thought with everything inbetween the photos being what he imagines or remembers.

Charlotte and I came up with the idea of the boys sitting on the sofa and changing faces. We asked Mr Van Straten whether our idea was technically possible to make with our limited skill and the available resources. He said that our idea was technically possible, but would require an unbelievable amount of work. There were a series of next adverts which we found to reflect what we wanted.



I had the idea that we could show pictures of the two boys at the same time to show that the girl had been getting away with cheating for a long time. I took this inspiration from the Andy Warhol Marilyn Monroe prints. I am a big fan of his work and thought that this kind of style would be very effective.